A Letter from the Founder

Mind if I rant for a second? Good, because I'm frustrated.

Getting insurance in Singapore has become such a headache. The endless cold calls, the pressure tactics, advisors more interested in their sales quotas than your needs. And don't even get me started on trying to compare different policies and companies - it's like solving a puzzle where half the pieces are hidden.

Running sav.finance (one of Singapore's largest personal finance communities) opened my eyes to just how widespread this frustration is. Every month, our DMs are flooded with messages from people sharing their insurance horror stories. Being pressured into buying policies they don't understand. Getting ghosted after signing the papers. Finding out they're overinsured in one area and uninsured in another.

I thought there had to be a better way. And that leads us to where we are now...

I wanted to fix this broken system, not just for myself, but for everyone struggling with the same issues. So we created Whatins - a platform that connects you with 5 different insurance advisors who provide personalised suggestions based on your needs.

Here's what makes us different:

  1. You get multiple perspectives up front, making it easy to spot if someone's trying to oversell you. It's like getting five separate opinions without the hassle of five separate meetings.
  2. The advisors only receive your contact details after they've shown their value by providing thoughtful, detailed suggestions. No more dealing with pushy sales tactics before you've even seen what they can offer.
  3. And most importantly - it's completely free. We're not incentivized to push you toward any particular advisor or company. In fact, we're not advisors ourselves at all! That's why we can proudly say that our success is measured by whether you find the right coverage for your needs.

Right now, we're focused on one thing: proving that there's a better way to buy insurance. Our platform is still evolving, and your feedback helps shape what we build next.

If you've made it this far, you're clearly interested in a better insurance experience. Take our 5-minute questionnaire and see the difference for yourself. No pressure, no obligations - just straightforward advice from multiple perspectives.

Thanks for letting me rant. Here's to making insurance less painful for everyone!

Best,

CS

CS

Founder, Whatins

P.S. Already have insurance but not sure if it's right for you? The advisors on Whatins can review your existing coverage too. Sometimes the best advice is confirming you're already on the right track.

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